MYKEY原意指“MODERN YOUNGMEN KNOW EDGE STYLE” 即现代青年菁英男士推崇的前卫精致风格。MYKEY是一种动态的表达方式，糅合经典元素,致力于通过设计去探索科技 、环保 未来社会等宏观主题。MYKEY 着眼于当代大都会菁英男士的精神诉求，倡导“独特价值观”(UNIQUE)“力动性”(DYNAM(IC)“世界主义”(GLOBALIZATION)的文化特质;以个性化(PERSONALITY)和引领流行趋势为创意基础，发掘设计、版型、 材料之间的平衡点。 WITH A GLOBAL FASHION VISION MYKEY ADVOCATES THE LIFE OF ELITES WITHOUT BORDERS. FULLOF VITALITY AND ACTION, CROSSING THE BOUNDARIES OF THE COUNTRY, ETHNI C GROUPS AND THE TIMES IT TAKES THE CULTURAL CHARACTERISTICS DE DIFFERENT REGIONS AND DIFFERENTTIV ES TO DECONSTRUCT AND RESTRUCTURE AND CREATES AN AVANT-GARDE FASHION AESTHETICS WITH DISTINCT PERSC NALITy CHARACTERISTICS